March 2018 - ROGUE

Hi!!!   Welcome!   It’s so good to have you here!

I’m writing this to let you know about some pretty exciting stuff I have going on! The biggest excitement (which some of you may already know about) is my new range, ROGUE.

It’s a ripper! And I’m going to give you a bit of an insight into the thinking behind it.

So, why the name ROGUE??

At the start of this year there were a few memes going around about having a word for the year, such as focus, abundance, love, etc. Well, this year I’ve decided to take a word out…. That word is should! I’m sure this would resonate with a lot of people that in general the ‘shoulding’ of life is unnecessary and it can stop you from living your truth. So, I’m going rogue, not doing things Ishould do if they don’t align with me… I’ve already upset my mother because of it… and it’s not even March! #ohdear

At 40, I’m going through a bit of an awakening, where I’m starting to find my style, my voice and my confidence in showing me, warts and all, and not giving a toss.

My business is a reflection of me personally, and it is evolving as I evolve, (or vice versa) and my jewellery is getting bolder as I get bolder.

I’m listening to my intuition more and more and I’m finding the confidence to do business, parenting, style, and well, basically just do life… my way!  And that, for me, is the essence of ROGUE.

A couple of definitions for ROGUE that I’ve found:

  • Behaving in ways that are not normal or expected, especially by leaving your group and doing something dangerous
  • A person who behaves badly, but you still like

I see the ROGUE woman as a bit of a bad ass, she knows how to have fun, unapologetically authentic, strong, unpretentious, raw and real, she’s not afraid to go against the grain, to rebel, disrupt, reject normal, she’s a contradiction in terms, but couldn't care less! No F@$ks given. Going back to the definition, ‘behaving in ways that are not normal or expected… maybe a bit dangerous’.

With all this in mind, it seemed a no brainer to call my range ROGUE.

ROGUE is different to Sage and Mac as you won’t find it on my website, or at markets; ROGUE is solely for retail. I’ve partnered up with rock star retail agent, Emma from Emma Henry Agency, if you’re keen to become a ROGUE stockist please email her at emma@emmahenry.co.nz or ring her on 021955244.

For everyone else, if you would like to ‘go ROGUE’ check out our list of stockists for places to buy and definitely sign up to our mailing list for the latest collections, stockists and news.

Thank you so much for dropping by, let’s make 2018 the year of the ROGUE!

Much love,

Sal x


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